Coming on the heels of the MPAA passing a rating to Bully of R, The Weinstein Company has decided to release their documentary as Unrated.
The MPAA has been around since ’68 and was created in attempt to streamline the way films were categorized and give folks an idea of what they were getting when they plopped down their cash for a ticket.
The R rating given to Bully was due to the use of the word “fuck” in the movie and both The Weinstein Company and the MPAA held their ground: the MPAA saying the rating was fair and The Weinstein Company refusing to edit out the words since they hold it’s important to show what bullying really looks like.
There’s no law saying a movie MUST be rated and I applaud The Weinstein Company for going this route and I’m sure they are well aware of the uphill battle they’re about to wage…an even harder battle than they’ve already been fighting. With an “R” rating, they still had a good chance of getting Bully into most mainstream cinemas but, with the Unrated designation, there are a lot of theaters where the film won’t be shown.
It should be interesting to see how this plays out for a documentary so many people need to see.
Bully releases to limited audiences this Friday, March 30th.