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I got a Gerber coupon flyer in the mail yesterday. You know the ones that are addressed to “Current Occupant”? It made me feel special. Anyway, on the back is a picture of an ADORABLE asexual baby smiling over a bowl of fruit with the tag line - Taste the Organic Side of Gerber. To add to the prestige of Gerber’s new line of USDA Certified Organic baby food was the line “Available at fine retailers”…yeah, right. Like Wal-Mart?

That’s wonderful that Gerber is embracing the organic crazy but I have to say that it came across to me as just another marketing gimmick.